PropTech 2020 Book

Why Alphabet as a cover?

As you know the digitization came to in real estate industry very late. Actually we are living PropTech booms since 2003. Nowadays there are more than 150 Startups in Switzerland and about 3.500 Startups all around the Europe.

As PropTech Switzerland Ecosystem we are new kids on the block. The Booms has just started after late 2015. Between 2015 and 2019 more than 100 Startups are founded in switzerland. We realized PropTech 1.0, 2.0 and 3.0 early but we could not translate them early too. Swiss PropTech Startups are living and doing the digital innovation at the same time. We are very fast but it’s just learning age for us. Because of these reasons PropTech Switzerland choses the alphabet as cover. If you follow the alphabet, you find the titles of topics.

FinTech has an important impact in real estate. Blockchain, tokenization, cryptocurrency are not foreign words anymore. And They started to change something in real estate industry. But there a lot of to do or change. New Digital Banks, house buying with cryptocurrency and smart contracts as new agreements will disrupt the real estate. That’s why we wanted symbolize this development with symbols. They are 40 boxes and symbolize year 2020 as blockchain.